The Alamo Announces Upcoming Launch of Surrounded! The Alamo Augmented Experience

Hold onto your hats, folks! The Alamo, Texas’s premier tourist destination, is about to catapult you into the past like never before. We're thrilled to announce the launch of Surrounded! The Alamo Augmented Experience, on Friday, September 6th. It is a groundbreaking augmented reality journey that will bring the Alamo’s 300-year history to life in vivid, jaw-dropping detail. This cutting-edge experience, presented by Frost, The Official Bank of the Alamo, is set to revolutionize how we engage with history.

Imagine standing in the very footsteps of the Alamo's storied past. Developed by Histovery, you can now witness the epic saga of the Alamo through the eyes of those who lived it. From Native Americans and Spanish friars in the 18th century to the heroic defenders of the Battle of the Alamo, each moment is vividly recreated with stunning augmented reality on handheld tablets. The experience includes interactive characters, immersive clips, and 360-degree animations that bring the history of the Alamo to life like never before.

Histovery is a French company based in Paris, specializing in augmented reality solutions for cultural sites and museums. Founded in 2006, Histovery is making its first permanent mark in the U.S. with this project, having already enhanced visitor experiences at other UNESCO World Heritage sites like Notre-Dame de Paris.

"Our partnership with Frost and Histovery marks a thrilling new chapter in how we tell the Alamo's story," said Dr. Kate Rogers, Executive Director of the Alamo Trust, Inc. "This is history like you’ve never seen it before, and it’s just a taste of what’s to come as we continue to progress with the $550 million Alamo Plan."

Here's a sneak peek at the immersive portals you'll explore in "Surrounded! The Alamo Augmented Experience":

• Mission San Antonio de Valero – 1756: Meet the early Native Americans and Spanish friars.
• Fort/Hospital – 1813: Experience the first hospital with the Alamo Company.
• Battle of the Alamo – 1836: Stand on the eve of the iconic battle.
• Civil War – 1861: Witness one of the first confrontations of the Civil War.
• Mercantile – 1880: View one of Texas’s biggest general stores.
• Preservation – 1907: Discover how the Long Barrack and the Church were preserved.

Presented as part of Frost's generous $1 million sponsorship, announced in March 2024, this new experience underscores their commitment to education and historical preservation. The Alamo’s 1.6 million annual visitors can now dive deeper into the site’s rich history, with projections showing an additional 1 million visitors by 2027.

Pricing for Surrounded! The Alamo Augmented Experience:

• $10/person as a standalone experience.
• $9/person – military, first responders, senior citizens.
• $5/person as an add-on with any paid experience
  (Remember the Alamo™ Guided Tour, A Line in the Sand™ Self-Guided Experience, Alamo Exhibit entry, or Victory or Death™ Audio Tour)
• $5 for Friends of the Alamo members

Join us for the exclusive Friends of the Alamo member preview on September 4th from 6pm-8pm, open to the press for a sneak peek. Not a member? Sign up here.

Additionally, there will be a Media Day sneak preview on September 4th from 10am-12 noon prior to the public launch will be on Friday, September 6th.

Don’t miss this chance to witness history like never before!

About Alamo Trust, Inc. | Alamo Trust, Inc. (ATI) is a 501c3 nonprofit organization that oversees the daily operations at the Alamo and the implementation of the Alamo Plan. Located in the heart of San Antonio, the Alamo stands as the Shrine of Texas Liberty. More than 1.6 million visitors travel to the site each year, making it the #1 most visited destination in the State of Texas. The 300-year history of the Alamo is world-renowned and represents the core of Texas’ identity today. In 1960, the Alamo was designated a United States National Historic Landmark, and in 2015, it became part of the Lone Star State's only UNESCO World Heritage Site. Witness living history, experience authentic artifacts, and explore an iconic landmark that shaped the country. Visit theAlamo.org.