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Economic Impact Assessment

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The Alamo Plan is an exciting opportunity to refine the visitor experience at the Alamo, significantly enhancing the overall San Antonio Experience. Tourism injects new dollars into a community, creating ripple effects that spread throughout the local and state economy, including to local taxing jurisdictions. In addition, growth in tourist demand associated with the restoration and preservation can stimulate the creation of new amenities that help increase the original draw for visitors to San Antonio.

The following anticipated economic impact assessment anticipates the movement of the businesses leasing space inside the Crocket, Woolworth and Palace Buildings on the historic Battlefield to relocate to an area outside of the historic Alamo footprint more suitable for themed attractions. The move also allows for the Crockett, Woolworth and Palace Buildings to be turned into a new world-class Alamo museum and visitor center.

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The implementation of the Alamo Plan and museum and visitors center could credibly double the economic and tax revenue income associated with the Alamo. In addition to benefiting the local and state economy, and assuming the City of San Antonio contributes a little over $38 million and that State provides $100 million toward capital costs, each could be “paid back,” under the High Scenario, with 3-4 years of activity outlined below.1 This does not take into account the cultural benefits that the Alamo Plan brings to a rejuvenated Alamo Battlefield but are an additional benefit when factored into the equation, the return on investment seems highly attractive.

1 Note: The State of Texas has previously allocated $100 million to the Alamo Plan and the City has previously committed $38 million.

Baseline Estimates
Estimating the current level of tourism-related economic activity (including City and State tax revenue) associated with the Alamo.

Using 2015 as the basis of analysis, Alamo-related tourism is estimated to have created $375.1 million in total economic activity, approximately 4,380 permanent jobs, and a total of $6.2 million in tax revenue for San Antonio and $17.7 million in State tax revenue.

These results are based on the following assumptions (sourced from a combination of visitor surveys at the Alamo and the Governor’s Office of Economic Development- Tourism Division):

1,301,823 visitors   (94.1 percent non-local; 6.6 percent daytrips)
Average overnight stay: 2.67 days
Average Daily daytrip spending per capita:   $113.13
Average daily overnight visitor spending per capita:   $128.93

Alternative Scenarios
Different scenarios related to the impact of the Project were then created. These scenarios, which involve changes in the variables listed above (visitation, stay, and spend), are based on comparable visitor experiences elsewhere, expected capacity of the Project, and team member expert opinion.

It should be noted that the figures that follow represent alternative scenarios of the annual impact once the Project is fully implemented.

Low Scenario  
Increases in Key Variable Medium Scenario      High Scenario
Number of Visitors    5%  20% 25%
Daytrip Daily Spend   5% 10%   20%
Overnight Length of Stay 20% 20% 25%
Overnight Daily Spend   5%   10%   15%

annual results